![](/media/Judges/Michaela Hallam.png?width=450&height=450&token=2YPr8nxccnPztefY1%2FsKmHHO0qP1%2FP4TjWXWwumlCYU%3D)
Michaela Hallam
Director of Content , Fresh Air
Michaela joined Fresh Air after 20 years with the BBC, where she was Head of Audio at BBC Creative, responsible for leading an award winning team to create audio campaigns for the BBC's biggest shows. She's worked across every BBC network radio station, developed strategy and creative for the BBC's Voice and Connected Speaker offering, and helped commission sonic brand identities for BBC Music and BBC Sounds. As Director of Content at Fresh Air, she brings all those BBC skills to the commercial sector where she works with brands of all sizes to build their own podcasts, creating formats and telling stories that both demonstrably meet business objectives and keep listeners, listening.